XPENG Pop-Up Tour in Europe – Zagreb, Stockholm & Budapest

In 2025, XPENG expanded its European presence with a series of high-impact Pop-Up events across major shopping malls in Zagreb, Stockholm, and Budapest. These activations served as a key platform to introduce XPENG’s newest electric SUVs — the G6 and G9 — to a broader European audience.

Highlights of the Pop-Up Events

Visitors were invited to explore the G6 and G9 up close, with XPENG specialists providing in-depth demonstrations of the vehicles’ advanced 800 V architecture, AI-assisted systems, and ultra-fast charging technologies. Both models showcased breakthrough performance features, including the ability to charge from 10% to 80% in just minutes, setting new standards in the EV segment.

Each mall installation was designed as an interactive touchpoint, allowing guests to experience the intelligent cockpit, premium interior comfort, and innovative infotainment features. The pop-ups also created an engaging environment for new customers to learn about XPENG’s vision for smart mobility.

Strategic Significance

The European Pop-Up Tour marked an important milestone in XPENG’s regional growth, strengthening brand presence in Croatia, Sweden, and Hungary. By selecting high-traffic retail locations, XPENG successfully reached diverse audiences and generated strong interest in its next-generation EV lineup.

These launches coincided with XPENG opening the order books for the G6 and G9 in multiple European markets, further positioning the brand as a leader in intelligent, high-performance electric vehicles.

KS.’s Role

For this international activation series, KS. delivered comprehensive on-site support, overseeing logistics coordination, store setup, and seamless event execution. With precise planning and professional event management, KS. ensured that each pop-up reflected XPENG’s premium identity while offering visitors a memorable and immersive experience.

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